Stock Split: Advantages and Risks You Should Know

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Stock Split

Is a stock split good or bad? This is a question many investors and companies ask when considering changes to stock prices. If a business finds its stock price either too high or too low, it has two main avenues to explore: a stock split or a reverse stock split. A stock split aims to make shares more affordable. On the other hand, a reverse stock split seeks to elevate the stock price. In this article, we will delve into these options in more comprehensive detail.

What Is Stock Split?

When a company opts to break down a single share into multiple shares, it’s called a stock split. Take a company that decides to split one share into two, for example. The combined worth of these two new shares remains the same as the original share’s value. Therefore, if Company A goes through a two-for-one stock split and the initial share cost is $40, each new share would be priced at $20. This means an investor who initially had 50 shares at $40 each would now own 100 shares, each valued at the new price of $20.

Key Takeaways

  • A stock split is a corporate action in which a company divides its existing shares into multiple shares to boost the liquidity of the shares.
  • Stock splits lower share prices to attract a broader range of investors but may incur administrative costs.
  • Reverse stock splits consolidate shares to elevate stock market standing but can signal financial instability and reduce liquidity.
  • Understanding the pros and cons of both stock and reverse stock splits is essential for making informed investment decisions.

How a Stock Split Works

Stock splits are a common strategy for publicly traded companies, especially blue-chip firms worth billions. The company’s value often rises due to factors like mergers, new product launches, or stock buybacks. Eventually, the stock price can get so high that it becomes too pricey for the average investor, affecting how easily the stock can be bought and sold in the market.

Suppose Company A, a publicly traded entity, decides to go for a two-for-one stock split. Before this move, you owned 100 shares, each priced at $70, totaling $7,000. After the split, the price per share drops, but your overall investment stays the same at $7,000. The original $70 per share becomes $35 post-split. You’d then have 200 shares, each valued at $35, keeping the total value of your investment steady at $7,000.

Why Do Companies Split Their Stocks?

When it comes to the stock market, one of the most intriguing maneuvers a company can make is a stock split. What drives a company to divide its shares? Below are the reasons why.

1. Making Shares More Accessible

Companies often split stocks to lower the share price, making it more accessible for average investors. This can boost demand and attract a broader range of shareholders.

2. Enhancing Market Liquidity

A lower share price often leads to increased trading volumes, thereby enhancing market liquidity. More liquidity means that shares can be bought and sold more easily, which is beneficial for both the company and investors.

3. Attracting Different Types of Investors

Stock splits can attract different types of investors, including those who might have been deterred by a higher share price. A diverse investor base can offer more stability for the company.

Pros and Cons of Stock Split

Stock splits are a common financial strategy, but they come with their own set of advantages and disadvantages.


Stock splits reduce the share price, making it more accessible for average investors.


A lower share price often leads to increased trading, facilitating the buying and selling of shares.

Diverse Investors

More affordable shares can attract a broader spectrum of investors, potentially stabilizing the stock.

Psychological Boost

A reduced price can make the stock appear more attractive, luring in additional buyers.


Stock splits incur administrative expenses that can be a financial strain on the company.


Increased trading can result in more significant price fluctuations, potentially discouraging some investors.

Ownership Dilution

With more shares available, each investor holds a smaller fraction of the company.

Short-term Focus

Splits might indicate that a company prioritizes its immediate stock price over sustained growth.

⚠️Tip: Beware of hidden costs in stock splits and reverse splits.

Stock Splits vs. Reverse Stock Splits

Stock splits and reverse stock splits serve different purposes but have overlapping implications for both investors and companies. Stock splits generally aim to make shares more accessible, while reverse stock splits focus on elevating the stock’s market position.


Stock splits and reverse stock splits are financial strategies with distinct goals and implications. Stock splits make shares cheaper and more accessible but can incur costs and encourage short-term thinking. Reverse splits aim to elevate a stock’s market standing but can reduce liquidity and may signal financial woes. Understanding these nuances can guide investors in making smarter investment choices.


1. What is stock split?

A stock split is when a company divides its existing shares into multiple new ones, lowering the share price.

2. Is a split good for a stock?

It can be positive as it often attracts more investors by making shares more affordable, but it can also bring administrative costs.

3. Why do companies do stock splits?

Companies usually do it to make them more affordable, increase trading volume, and diversify their investor base.

4. What is a stock split example?

For instance, if a company with a $100 share price performs a 2-for-1 split, each $100 share becomes two $50 shares. An investor with 10 shares worth $1,000 would then have 20 shares still worth $1,000.

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Read more: Stocks

By FinxpdX Team
By FinxpdX Team
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